AXEL FAURE

— WELCOME TO MY PORTFOLIO — 2024 CREATIVE DIRECTION + 3D + DESIGN — PARIS (FR)

Nike - Back 2 Cali ↘

Personnal project – Nike Air max concept
Art Direction + Design + Editing

Passionate about sneakers and Californian music. I imagined the design of two pairs of the iconic Airmax 1 from Nike. The project is a tribute to the Crips and Bloods sadly famous for clashes in the streets of Los Angeles but which have also contributed to the musical culture and more particularly rap in California. The sneakers gives access to a playlist on the platform composed of musicians belonging to each clan according to the chosen pair. The design and the color way are composed by the colors of each group and by some cult materials and pattern like the bandana one.

2020 – Creative Direction & Production by me