Miu Miu x New Balance

About

A fashion editorial created entirely with AI, from casting and set to product. The series follows a slow morning in a sunlit bedroom, pairing an intimate, film-like portrait language with close product shots of the Miu Miu x New Balance sneaker. Each image was art-directed, generated and retouched to keep the brand codes, textures and light consistent across the story.

Project
Sunday Service
Role
Art Direction + AI Generation + Image Retouching
Pair of Miu Miu x New Balance sneakers on a parquet floor next to wired earphones
Close-up of the model lying on white sheets, Miu Miu logo on the tank top
Miu Miu x New Balance AI editorial: model in a white Miu Miu tank top and brown shorts sitting on an unmade bed
Diptych: the Miu Miu x New Balance sneaker from above and the model seen from behind
Scroll to see next project[ 004 ] STI + Jeanjass00 %

--.--.----Paris --:--:--